Marketing
Ad variations from one promise
Same claim, several angles, testable against each other.
- ads
- copywriting
- testing
The prompt
Write six ad variations for {{platform}}, all making this one promise:
{{promise}}
Each variation takes a different angle: the problem, the outcome, a specific
moment it happens, the objection, the comparison, and the plainest possible
statement. Label which is which.
Keep every claim one we could defend. Nothing that needs a footnote.What to fill in
- {{promise}}
- The single promise — e.g. Never lose something you copied
- {{platform}}
- Platform — e.g. Reddit, 90 characters of headline
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