Cold email that isn't spam

Write a cold email to {{recipient}}.

Why them specifically: {{reason}}
The ask: {{ask}}

Under 120 words. Open with the specific reason — if that sentence could be sent to
anyone else, it is wrong. One ask, easy to decline. No "hope this finds you well",
no paragraph about our mission, no follow-up threat.

What to fill in

{{recipient}}

Who you're writing to — e.g. the author of a Mac productivity newsletter

{{reason}}

The specific reason it's them — e.g. they reviewed three clipboard apps last month

{{ask}}

The ask — e.g. would they try it and say if it's worth covering