Explain it to someone new

Explain {{topic}} to {{audience}}.

Start with why it matters to them, not with how it works. Use no jargon; where a
term is unavoidable, define it in the same sentence. If you reach for an analogy,
it must be one the reader already understands without explanation.

Under 150 words. Then one sentence they could repeat to someone else.

What to fill in

{{topic}}

What to explain — e.g. end-to-end encryption

{{audience}}

Who they are — e.g. a customer who is not technical