Marketing
Landing page outline
Section order that answers objections as they arise.
- landing page
- structure
- conversion
The prompt
Outline a landing page for {{product}}, for {{audience}}.
Their hesitations: {{objections}}
Give the section order and one line on what each section has to do. Sequence it so
each objection is answered at the moment it occurs to the reader — not all
together in an FAQ at the bottom.
Say which section you would cut if the page were too long, and which one is doing
the most work. What to fill in
- {{product}}
- Product — e.g. SnipTray
- {{audience}}
- Who's landing — e.g. someone who searched 'clipboard manager mac'
- {{objections}}
- What makes them hesitate — e.g. privacy, price, yet another menu bar app
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